[futurebasic] Re: [FB] Re:(X-FB) Kagi and Money Chucking WoodChucks, Etc.

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From: Mel & Carol Patrick <mel@...>
Date: Wed, 19 May 1999 22:49:05 -0700
>I don't know why you are paying that much unless it is because you are
>overseas maybe. For a check, it comes out to 9 percent plus 37 cents per
>product, for VISA and others, 10 percent plus 37 cents, this according to
>the faq. 6.5 percent basic charge, 2.5 more for check, 3.5 for cards. Plus
>37 cents.

Okay, I'm not overseas (see me standing just north of the 49th and
waving)...I just sold a product through Kagi and here's the breakdown on
that sale.

Gross Product Payments (USD):	45
Payment Processing Fee (USD):	1.72
Kagi Processing Fee (USD):	2.92
Net Vendor Payment (USD):	40.36

One of the sweeping assumptions made by a lot of programmers who use Kagi
is that their customers will all have internet access. A portion of mine
are, a LOT aren't. Hence if your customer base is overseas, you can just
about write off Kagi. I find its a North American "thing".

Mailing a check to Kagi or me, really makes no difference to any customer I
have talked too. In fact many were hesitant to send a check to Kagi because
they'd never heard of them. These are some with internet access, others

Some customers, after sending a check to Kagi suddenly assume that its my
company. Kagi gets calls, emails, faxes. Sometimes they get passed on, and
sometimes they get "passed on".

I would also be the first to admit I have purchased a lot of software
through Kagi because I too find it very convenient. Keep in mind that I
have net access and use it a lot. I have clients who would no more send a
credit card number through email than try tight rope walking blindfolded.

The old saying is very true, what's good for one person my not be for the next.

>In the de-merit dept. for Kagi, I registered the Data Rescue program on
>5.9.99 and did not get email notification and the code to enter until
>5.15.99. That email showed processing occurred on 5.9.99. I do not know if
>this was due to ineptitude on the part of Kagi, or Wildbits.com, the
>program code supplier (I presume) or some other thing. A separate email
>enquiry mailed a few days earlier about the order was not answered
>directly, but I am not sure if that was due to using a wrong email address
>for an enquiry like that, so I will give them the benefit of the doubt this
>time. If there was one thing I would change about Kagi though, other than
>the slow response time I encountered, it would be to _require_ that any
>listed program have a valid WWW page. It is more difficult to have good
>faith in a developer and to shop with good information when you can't hop
>on over to a current Web page to see what the deal is with the program and

For myself, Kagi has always been prompt with sending out email notices for
registration. What would have helped more is if the customer could get
their address right, their name right or even order the item they really
wanted instead of the one they did.

For my own products, I do my own mailing (I send out printed manuals
because I loath the electronic kind), and my software ships on CDROM
because they are cheaper than 4 floppies. My wife does the accounting and
database work. I do the tech support and programming. I have her convinced
I am doing all the work...;-)

No one needs to feel this is off topic in my opinion either. As software
developers, to some of us that plan on selling a product, a service like
Kagi can be essential. But just don't jump on the bandwagon because someone
said it was a good thing.

1. Know who your product will appeal to and how they shop
2. Know the best way to reach them (www/ads etc)
3. Customers want continuing support and upgrade paths, figure out how to
deal with it
4. Do a little research to find out if a processing company would help with
5. Build a web site
6. Stuff yourself into as many search engines as you can (uMich)
7. Send out announcements to some of the Mac site (MacCentral; if you can
get their attention)
8. Send your stuff to contributing editors for CDROM mags
and so on.

The most surprising one? If you're after WWW customers, #5. For some
reason, if you have a web site, they "think" you're a company. Especially
if you make your web site look like one. I guess that's the old "you can't
see me sitting here in my shorts sipping a brewski with suds running down
my chin" anonymity.

You'd be amazed where your stuff will end up too. Although I can't read
them, I've made a few issues of MacLife in Japan, MacFormat in the UK
(which I can read and love!) and so on.

Be known and if you can't be unique, be really good at something and you'll
get noticed.

Sorry about the length list mom...;-)

Mel Patrick