Explain the Gospel as perfectly as possible and they sadly just do not see it. The problem is not necessarily the presenter. The problem is definitely not the Gospel! Paul says in 2 Corinthians 4:4 that the Gospel is “the glory of Christ, who is the image of God.” That’s impressive, as good as it gets! But because of the spiritual blindness of the individual (2 Cor. 4:3-4), unable to see the Gospel’s greatness, there is simply no desire without God’s enabling power. And add to the blindness, a spiritually dead heart (Eph. 2:1), and there is absolutely no way a person on his or her own will ever desire Jesus Christ. In other words, people are not blinded because they chose to renounce the Gospel. Rather people renounce the Gospel because they are blinded by the evil one.