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WONDER what the Domino's people do when they're not rushing pizzas all over
creation? They take surveys, or they say they do. The company's mighty
public relations machine offers these observations:
Men wearing muscle shirts when answering the door order pepperoni three
times more often than any other topping.
People who have pierced noses, lips or eyebrows ask for a vegetarian
topping 23 percent more often than a meat topping. Those who have wind
chimes on the porch are four times more likely than the average to want
olives.
A recurring element is the correlation between pizza-eating and
TV-watching. Whatever day and time ''Roseanne" airs is always the biggest
half-hour of the week for meat-topped pizza orders. Since you asked, the
No. 1 pizza-ordering show (figured by comparing orders during its time slot
with weeks when the show doesn't air) is "Melrose Place," which is also by
far the leading show for vegetable-topped pizzas. Pizza orders in the
"Melrose Place" time slot have gone up 14 percent since Heather Locklear
joined the cast.
There's more: As you look back on 1994, trying to make sense of Newt's rise
and O.J.'s fall, you may want to consider these other statistics from
Domino's Since the Republicans won the election, meat-topped pizza orders
have risen 32 percent in the Washington metropolitan area. Since Election
Day, tipping of Domino's deliverers by Washington women has fallen off by
10 percent (except during "Melrose Place," when it climbs by 30 percent).
Since the election, tipping by House Republicans has been down 12 percent;
tipping by House Democrats has been up 3 percent. Whenever Newt Gingrich
appears on national television, pizza orders to Democratic offices go up 4
percent and go down 2 percent on the GOP side.
And last, but not least The single greatest hour for pizza delivery in
national pizza history was the hour when O. J. Simpson was in the white
Ford Bronco on the L. A. freeways.
San Jose Mercury News, Food Section, 1/11/95 shared by Dorothy Hair
Posted by Michael Prothro KOOK-NET
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