God: "I looked for someone to take a stand for me, and stand in the gap" (Ezekiel 22:30)
A foolish physician he is, and a most unfaithful friend, that will let a sick man die for fear of troubling him; and cruel wretches are we to our friends, that will rather suffer them to go quietly to hell, then we will anger them, or hazard our reputation with them.
The issue is not the skill of the one proclaiming the message, the packaging of the message, or the technique used in proclaiming it. The issue is the condition of the hearer. Jesus illustrated that principle in the parable of the sower. The same message (the seed) is proclaimed by the same individual (the sower); the only variable is the condition of the four soils. What is essential for the messengers of the gospel is not cleverness but clarity. Only God can open the sin-blinded eyes of those who are “dead in [their] trespasses and sins” (Eph. 2:1; cf. v. 5; Matt. 8:22; Eph. 4:18).