How do you fight the pleasure of sin? I’ll tell you: with another pleasure. Holiness is not attained, at least not in any lasting, life-changing way, merely through prohibitions, threats, fear, or shame-based appeals. Holiness is attained by believing in, trusting, banking on, resting in, savoring, and cherishing God’s promise of a superior happiness that comes only by falling in love with Jesus. The power that the pleasures of sin exert on the human soul will ultimately be overcome only by the superior power of the pleasures of knowing and being known, loving and being loved by God in Christ.