A service that might attract the lost would be one that does not hide the transcendent, but reveals it. A service that might attract the lost would be one that does not deliver more of the same, but that shows forth the One. A service that might attract the lost would be one heaven bent on giving a map, rather than celebrating being lost. A service that might attract the lost would be one that panders to those who are sick of being pandered to, by refusing to pander. A service that might attract the lost would be one that offers discomfort to those who are sick and tired of being comfortable… If anyone is seeking, he is seeking what he has not found in the world.