The first declaration of the gospel is negative – that every man is sinful, separated from God, and condemned to hell. A person will not seek to be saved until he realizes he is lost. Therefore the first step in proclaiming the gospel is to tell men of their lostness, and the first step in receiving the gospel is to confess that lostness. A person will not seek healing until he is convinced he is sick; he will not seek life until he acknowledges he is dead. Conversion, then, occurs in one who is willing to accept the death sentence and also the acquittal of God. The man who does not recognize his condemnation to death has no hope for new life.
John MacArthur