There is a hearing that barely gets started and the Word is gone before you get out the door. There is a hearing that lasts until there is a hard time in life, and then one turns from God to other messages. There is a hearing that flourishes until the riches and pleasures of this life choke it off. And there is a hearing that defeats the devil, endures trial, scorns riches and bears fruit unto eternal life [see Luke 8:4-18].