HOW DID THINGS GET so BAD??
Posted by: prophetic <prophetic@...>
book called "The Marketing of Evil". People are describing it as a
huge eye opener. We wonder how things have gotten so much
worse in the West spiritually and morally in the space of just one
generation. Kupelian argues (with a lot of supporting evidence)
that there has been a kind of "marketing" campaign to transform
our society for the worse. Below is a speech he gave on this:
HOW "MARKETING of EVIL" Really WORKS
-by David Kupelian. (Dec 14, 2005)
It's nice to be back in my old neighborhood. I live out in the great
Northwest now, but I grew up just a few miles from here in
Montgomery County, Maryland.
I remember walking home from school and watching "The Lone
Ranger" and "The Mickey Mouse Club" on a little black-and-white
TV. We didn't get MTV or Howard Stern. I liked pop songs like
"The Battle of New Orleans" and "The One-Eyed, One-Horned,
Flying Purple People Eater"; I had never heard rap stars ranting in
monotone about killing policemen or raping women. I don't think I
had ever heard of abortion or homosexuality. All my friends
seemed to have both a mother and a father in the home.
Even school was OK. We pledged allegiance to the flag every day,
and no one ever threatened to put me in jail if we said the words
"Under God." And no one taught me that Columbus was actually a
genocidal murderer, or that the Pilgrims abused the Indians, or that
America was a racist, oppressive, evil nation.
I thought America was the best country on earth.
In fact, back then, everyone just knew America was the greatest
and noblest of nations.
This is where I'm supposed to say: What a difference 50 years can make.
But how if I put it this way? What a difference 50 years plus a
few really wickedly brilliant marketing campaigns can make in
transforming a nation.
I call my book "The Marketing of Evil" because that is exactly what
we are dealing with the packaging and perfuming and gift-
wrapping of destructive philosophies and behaviors and selling
them to the American people as though they had great value.
But before we jump into specifics, I'd like to take a minute to tell
you a little story about myself, so you can understand why I would
write a book about evil.
I lost a dozens of family members in the Turkish genocide of the
Armenians perhaps over a hundred including my grandfather,
who was a doctor. The cruelty and evil that was inflicted on these
innocent people was unimaginable. My father who was then just
a little boy, along with his mother barely escaped with their lives
on horseback, yet. To make a long and harrowing story very short,
eventually, my dad and grandmom broke away from the barbarism
and sadistic brutality that claimed 1.5 million of their countrymen.
And they managed to get on a ship and make the long ocean
voyage to the one country that welcomed them and offered them
the opportunity for a new life America.
It was hard here, very hard. My dad took a job as a school janitor
when he was nine years old, to support himself and his mother.
But, Dad and Grandmom persevered and went to college and built
lives for themselves. Along the way, my dad met my mom, they
got married, pretty soon settled right here in D.C. and had a family.
I was the middle of three kids, and my father became, basically, a
rocket scientist, working to defend this nation. I remember as a kid
seeing his business card, which said "U.S. Army Chief Sc ientist
for Ballistic Missile Defense." I didn't know exactly what that meant,
but it sounded really cool.
Now my grandmother, many years later decided to go back to the
Old Country one last time to visit her relatives, and she took me
with her. It was memorable, but the most memorable part for me
occurred the night we returned to America. We landed at New
York's Kennedy Airport, but because we missed our connecting
flight to Washington, we slept in the terminal's second-floor lounge.
At some point, Grandmom shuffled off to the ladies' room. But
when she came back, she described for me her voice brimming
with excitement how everything in the restroom was so clean
and shiny and modern, how there was hot and cold running water,
how everything worked perfectly so absolutely different from
where we had just been. And she told me she was so grateful for
being back in the U.S.A. that she felt like kneeling down and
kissing America right there on the floor of the restroom in JFK airport.
I have absolutely no doubt that Grandmom's feelings, her love for
this country, were typical of millions of immigrants. America was
just the greatest, noblest, most generous nation on earth I knew
it, she knew it, we all knew it.
That was then.
Today, untold numbers of us have learned to hate America. In our
absurdly expensive colleges, teaching contempt for America is
absurdly normal. You have no idea how many Ward Churchills are
out there, poisoning your kids' minds.
Then there's the antiwar movement, which of course includes some
sincere people who think the war was a mistake. But most
prominent are those like we saw last weekend here in D.C. who
openly expressed a visceral hatred not just for the president or
his administration but for America herself. Cindy Sheehan, so
revered by the news media, said of America, and I quote: "This
country is not worth dying for."
The leaders and organizers of these demonstrations, like last
Saturday's, are groups openly aligned with terrorist and communist
regimes. Groups like ANSWER, which the Washington Post
described as "one of the main antiwar groups coordinating today's
events." The Post didn't see fit to mention that ANSWER is just a
front group for the ultra-leftist Workers World Party, which
enthusiastically supports North Korea and other dangerous, wacko
regimes, and even worse supports the courageous "Iraqi
resistance" who are killing our troops in Iraq.
But anti-Americanism is just one troubling behavior. Today, millions
of Americans have embraced all sorts of beliefs and behaviors that
would have horrified their parents' generation in fact, would have
shocked the heck out of every generation of Americans since the
Declaration of Independence was signed.
What kinds of beliefs and behaviors?
Unrestricted abortion, which is legal throughout America right up to
the very moment of birth.
A bizarre and self-destructive youth culture.
Rampant divorce that's obtainable for practically any reason and
a 50 percent marriage failure rate to prove it.
Outlawing the 10 commandments and prayer in public places.
Teaching homosexuality to 5-year-olds in our public schools.
The almost total disintegration of traditional sexual morals, so
we've got this epidemic of sex among 11-, 12-, 13- and 14-year-
olds in our nation's middle schools. How on earth did we get here?
What has really caused this dramatic transformation of America in
our lifetimes?
In "The Marketing of Evil," I show how many Americans have been
manipulated, lied to and deceived into abandoning out nation's core,
Judeo-Christian values. And I show how this has been
accomplished by means of the same tactics and tricks Madison
Avenue uses to sell us cars and cigarettes and the latest fashions.
Fifty years ago, Vance Packard's best-selling book "The Hidden
Persuaders" showed Americans how the advertising industry
employed powerful techniques of mental and emotional
manipulation. Putting aside the questionable ethics of seducing
someone to buy something he doesn't really need or in some
cases that isn't even good for him the fact is, marketers
discovered a dazzling new world of tools and techniques for
inducing people to buy.
Marketers today, whether they're selling cigarettes or a worldview,
target our feelings, our emotions in fact, they target our
weaknesses not our reason.
For instance, we all know about the Marlboro Man, the Phillip
Morris ad campaign that made Marlboro the world's best-selling
cigarette. Now really, what does that cowboy on a horse have to do
with cigarettes? Nothing, but the image somehow gave millions of
men positive feelings of freedom and independence and masculinity,
and those feelings in turn were attached to that particular brand of cigarette.
So let's say this guy views the Marlboro ad a number of times
the ad does its work on him and then he goes into a 7-Eleven to
buy cigarettes, and says, "Gimme a pack of Marlboros." Why not
another brand? Unconsciously, he wants to rekindle that feeling of
freedom and ruggedness he derived from the Marlboro Man image.
How? By lighting up a cigarette.
If this sounds like armchair psychology: Sorry, but that in a
nutshell is the last 50 years of marketing. Stimulate certain
feelings, and then you attach those feelings to your product.
Still, how do you take a belief or behavior that's bad and self-
destructive and dress it up and package it so it looks good? How
does child molesting become "man-boy love?" How does crushing
a baby's skull and sucking out her brains become a "constitutional
right"? How does quoting the Bible become "hate speech"?
In the next few minutes, let's take a look at a few specific
examples of marketing madness.
I started off my book with "gay rights," because the marketers of
that agenda, more than any other, were so incredibly clear and
detailed and brazen in explaining how to manipulate Americans' attitudes.
The gay rights marketing bible, titled "After the Ball," was authored
by two very bright, Harvard-educated marketers: Marshall Kirk and
Hunter Madsen. They lay out many versatile techniques of
persuasion all of them enormously manipulative and intimidating.
Let's focus in on just two of them: "desensitization" and "jamming."
Basically, desensitization means if you repeat something
outrageous even something outrageously false over and over
and over again, people will gradually become less and less
outraged and eventually accept it. For instance, here's what our
gay marketing gurus write about desensitizing Americans about
homosexuality. They say:
The main thing is to talk about gayness until the issue becomes
thoroughly tiresome. Seek desensitization and nothing more.
If you can get straights to think homosexuality is just another
thing meriting no more than a shrug of the shoulders then your
battle for legal and social rights is virtually won. What about
"jamming"? Jamming has been called "psychological terrorism."
Remember how the Soviets used to jam the signal when Radio
Free Europe would broadcast behind the Iron Curtain? Today
"jamming" literally means silencing your critics or opponents by
attacking and intimidating them. Fair, unfair, it doesn't matter
you attack the other side any way you can to get him to shut up .
American policy debate is full of jamming.
If you criticize any of America's self-appointed black leaders like
Jesse Jackson, you risk being called a racist. And of course, most
politicians fear being called a racist more than they fear their own
death. Say anything critical of the radical homosexual activist
agenda, no matter how well-intentioned, and you will be attacked
as a bigot and a homophobe and a hater. No real debate is
tolerated. Criticize the government for astronomical spending on
social programs, and Sen. Kennedy will excoriate you for being
uncaring, mean-spirited, and for hating old people on fixed incomes
and very likely being a racist, too. That's jamming.
These techniques dominate our national debate.....
Language is extremely powerful. Don't think we're just playing word
games around the edges here. This is core. The Constitution is all
just "words." The Declaration of Independence and the Bible are all
just "words." Change the meaning of words and you change reality.
Abortion is legal in America because of a single word: choice. The
early abortion marketers figured out that it would be much easier to
defend an abstract, positive-sounding principle like "choice" than
the unrestricted slaughter of unborn babies. The news media
bought the label and the "pro-choice" battle was basically won
almost before it started. How can you be against "choice"?
Another example: What's the No. 1 marketing phrase of the left
these days? "Bush lied." It's almost a branded trademark. "Bush
lied us into war." There are several variations. "Bush lied about
Saddam's WMD." "Bush lied, thousands died."
Do you remember the shock you felt the very first time you heard
the phrase, "Bush lied"? The accusation teetered on the edge of
civilized debate, it was like Howard Dean on drugs. (Or, Howard
Dean not on drugs.) Now, you have "Peace Mom" Cindy Sheehan
being worshiped by the press. Here's some of what she called the
president of the United States, and I quote: a "jerk," an "evil
maniac," a "lying bastard," a "terrorist," a "war criminal," a
"gangster" and a "murderous thug."
Desensitization. When you hear this kind of rhetoric day after day,
before long you lose your sense of outrage, you just get worn down.
Worse, you start to believe it. Intimidation is a powerful force, and
most of us don't know how to deal with it without giving in one way
or the other. If enough people are saying Bush is a liar, it must be
true, right? Remember what psychologist William James said:
"There's nothing so absurd but if you repeat it often enough people
will believe it."
Now, here's another technique that comes in really handy in fact,
it's essential when you're involved with the marketing of evil. It's
called lying. To make bad stuff look good, you have to lie about it.
Take abortion. In "The Marketing of Evil," I interview the co-founder
of America's abortion movement, Bernard Nathanson. He founded
the largest abortion clinic in the Western world, and co-founded
NARAL, the vanguard group that got abortion legalized in New
York in the 1960s. Most impressively, he sat around with a few
others and literally made up the original marketing slogans,
"freedom of choice" and "women must have control over their own
bodies." Here's what Nathanson told me. Quote: "I remember
laughing when we made those slogans up.
They were very
cynical slogans then, just as all of these slogans today are very,
very cynical."
In other words, they knew they were just conjuring up deceptive
marketing messages.
Nathanson today admits he and his abortion colleagues lied left
and right. They fabricated statistics and poll results and fed them
to a willing news media. What's the most powerful abortion
marketing slogan of all? "Women are dying." It just seems to
trump all other points. In the years before Roe v. Wade, we always
heard that 5,000 to 10,000 women were dying every year in the
U.S. from illegal, botched abortions. This is what Nathanson and
his abortion marketer cohorts were claiming. But it wasn't true
not even close and they knew it.
Some people say, "Hey, Nathanson is a pro-lifer now, so how can
you believe his criticisms of the abortion industry?"
If you don't believe Nathanson, do you believe the Centers for
Disease Control? Do you know how many women actually died
from illegal, botched abortions in 1972, the last full year before
Roe v. Wade? According to the CDC, it wasn't 5,000 or 10,000, it
wasn't even 1,000 it was 39.
Suppose we were told 10,000 U.S. soldiers had died in the Iraq
war, and that death rate influenced us to pull out, and then things
got immeasurably worse because we left? And suppose we later
found out that 10,000 Americans hadn't actually died in Iraq, but
only 39. Wouldn't we feel betrayed?
Americans were betrayed by abortion marketers, and particularly,
by the news media who were convinced legalized abortion was an
enlightened and progressive change America needed. And so they
joined in the propaganda campaign that led to Roe v. Wade.
Let's look at another hot issue "the constitutional separation of
church and state" There's a good marketing slogan for you proof
that if you repeat something enough times, people will believe it.
Listen, I have a $10,000 reward for anyone who can find the word
"separation" or "church" or "state" in the first Amendment.
Yet, there are very few phrases more familiar to Americans. My
colleagues in the press, in particular, repeat this phrase like a
hypnotic mantra. Can't you just hear it? "Attorneys for the ACLU,
citing the constitutional separation of church and state, today
announced they were suing God" or whatever. Marketers pay
millions to brand their product or political candidate like this phrase.
This is another sneaky manipulation of words. For 150 years after
the Bill of Rights, the First Amendment phrasing about an
"establishment of religion" meant the federal government would not
impose a national church, a particular denomination, on the states.
Today, we're made to feel that just whispering something about
God, the Bible, the Ten Commandments or, Heaven forbid, praying
on public property, constitutes an illegal "establishment of religion."
Do you remember, right after Sept. 11, 2001, a California public
school erected a banner that simply said "God Bless America," to
honor those killed in the 9-11 terror attacks? That banner was
immediately attacked by the ACLU as an unconstitutional
establishment of religion. Does anyone anyone at all really
believe the founders intended this?
Now let's talk about perhaps the most important part of our lives
our children. I don't think there's any place where the marketers of
evil are more soulless than in selling sex and rebellion to our kids.
In terms of dollars, the teen market is worth literally hundreds of
billions that's with a B. Do you know what these giant
entertainment corporations do in order to suck as much money out
of your kids as possible?
They hold focus groups, they send out "culture spies" (which they
call "correspondents") to pretend to befriend and care about teens,
so they can study them to figure out how best to separate them
from their parents' money. They engage in "buzz marketing" (that's
where undercover agents disguised as "one of the crowd" talk up a
new product). They hire shills to interact with your kids in Internet
chat rooms. In other words, they bring the entire machinery of
modern market research and consumer psychology to bear on
studying this gold mine of a market your children.
Do you have any idea how many beautiful children have herpes and
Chlamydia and other sexually transmitted diseases that they may
never get over, all because they listened to some evil marketer who
sold them on easy sex? In my book, I expose the actual
techniques that are used to seduce young people into rebelling
against their parents and getting sucked into the sexual revolution.
Let me pose a riddle for you.
Suppose a book came out next week, a book on sex, it became
an international bestseller, and the author was elevated by the
mainstream media to the stature of national hero? And yet, what if
you read this book and discovered that, right there in black and
white, it detailed, explicitly and approvingly, hundreds of actual
instances of sex acts between adults and children, including
infants and toddlers, down to a few months of age. Remember,
we're talking non-fiction.
Wouldn't you say, "Whoa, where did the author get this stuff? It's a
felony, under any circumstances, to be having sex with little
children. Something's terribly wrong here"?
Guess what? What I described is not hypothetical. I've described
the international best-seller, "Sexual Behavior in the Human Male"
by Dr. Alfred C. Kinsey, published in 1948.
Kinsey was worshipped by the press as a great scientist, a family
man and a courageous researcher, advancing our scientific
knowledge of human sexuality. In reality, Alfred C. Kinsey was a
bona fide sexual psychopath, as any of his several recent
biographies will prove.
The detailed tables I just mentioned of infants and children having
been molested by "researchers" using stopwatches to time and
quantify their supposed sexual responses are horribly real. It's on
Tables 30-34. Don't believe me, go to your library and check it out.
I can't repeat in a family setting like this what things were actually
done to these poor kids, but if you read Kinsey's own words, you'll
see that he was promoting nothing less than the sexual torture of
hundreds of little children, reminiscent of the infamous Nazi doctor
Josef Mengele. Two of the "researchers" he relied on most were
serial pedophile Rex King and convicted Nazi criminal Fritz von Balluseck.
Here's the riddle, are you ready? How come nobody spoke up on
behalf of these children that were sexually abused in Kinsey's best-
selling book? The crimes were recorded right there in black and
white. How come nobody said, "Wait a minute, hello, anybody
home? How could this mad scientist have obtained this 'data'
without the commission of horrible crimes? Why is he famous,
instead of in prison?"
Why did it take until 1981, some 33 years after the book's
publication, before one lone researcher Judith Reisman, a Ph.D.
scholar finally blew the whistle?
What happened to us? Did we take stupid pills?
Do we just become unthinking zombies when someone puts on a
white coat and calls himself a scientist?
Yes, we do.
Kinsey's ghoulish "research" into childhood sexuality obviously
didn't bother people too much back then. And in truth, it doesn't
bother us very much today. Most people hearing this information
will be shocked for about five minutes, and then, with the crush of
other concerns and responsibilities, they'll just move on to
something else and it'll be forgotten.
But it's not forgotten out there in the culture. The entire edifice of
the sexual revolution in all its forms rampant promiscuity, gay
rights, abortion, pornography, and so on including the latest
liberation movement, coming soon, the mainstreaming of adult-
child sex you heard it here first, trust me all stems from
Kinsey and his research, on which these movements still rely for
their scientific justification.
And yet, this was arguably the worst case of junk science in the
20th century.
We were conned big time. But why did we fall for it? William
Penn gave us a clue: "Men must be governed by God, or they will
be ruled by tyrants."
You see, after WWII, Americans had developed a near-worship of
science. In earlier eras, men of God were the wise men of society.
Today, scientists no matter what their secret, private agenda, no
matter what sort of hidden, insane, inner rebellion against God
that may possess them are our priesthood. Disputing Kinsey
would have been like disputing Scripture. It would almost be
sacrilege.
Whether in commercials, where we see an actor with a white coat
and a stethoscope, or in real life, we recognize scientists and
professors and "researchers" and other "experts" as our
authorities and give their words more credibility than our own God-
given common sense even if what they say makes no sense.
The bottom line is: The more we fall away from our Judeo-Christian
roots, as individuals and as a nation, the more we are powerfully
attracted to these social revolutionaries and other wackos, and all
the corruption and misery they ingeniously package as freedom
and progress.
We're getting to the end, so it's time to ask the question: Is there
any hope?
Of course there's hope. There's hope for each one of us, and for
our families on the individual level, and there's also hope for this,
the greatest of nations.
Individually, this mindless rebellion so many of us have fallen for,
against our nation's founding Judeo-Christian values in pursuit
of bogus liberation movements and insane philosophies has to
end. Or it'll kill us. We need to truly honor God, and the 10
Commandments, and the Sermon on the Mount once more.
But there's one more thing we must do. To deal with the nasty
influences out there in our culture, Americans need to learn, and
teach their children, the principle of standing up to evil with grace.
These "marketers of evil," as I like to call them, prevail, more than
anything else, by confusing and intimidating us into losing our
bearings, into doubting what we once knew was right, and following
them. To counter this, we just need to develop grace under
pressure Ronald Reagan had it that wonderful, lighthearted
ability to look someone straight in the eye, even if they're lying to
us, and not to be intimidated or confused or upset by them. That
way, their wacko agenda stays with them, and doesn't infect us,
or our kids.
As for the big picture, one of the most hopeful changes I see in
America is the growth of what we call the New Media.
I make the statement in "The Marketing of Evil" that no institution
in America is more complicit, more responsible for making evil
look good and good look evil than the news media. Because it is
the filter through which we all get our information.
The press has the power to expose and debunk the marketers of
evil at every turn. But it also has the power to carry forward their
message and to give it undeserved credibility. And that,
unfortunately, is mostly what the press has done for the last few decades.
But what if a diligent, courageous and doggedly truth-oriented
news media were there to expose lies and deception for what they
are? It wouldn't really matter so much what the marketers of evil
did or said, would it?
The New Media the Internet, talk radio, cable news, bloggers
everything that counterbalances the entrenched secular left media
entities like the New York Times and the big broadcast networks,
are a great awakening influence in America.
One tiny personal example: The organization I serve as managing
editor, WorldNetDaily.com, recently reported on a new, scholarly
book about to be published, which explicitly endorsed adult-child
sex. We ran the story on page 1 on Monday, and on Wednesday I
was contacted by the publishing company, Haworth Press, which
said they had decided not to publish this book after all. After
hearing from a lot of angry readers, they wanted everyone to know
they were not interested in supporting child abuse of any sort, and
cancelled the book.
One small step for mankind, right? Just one of the many daily
battles that the new Media are waging. But think about this:
Suppose the press had done that when Kinsey was publishing his
best-selling pro-pedophilia book that started the sexual revolution.
Maybe America could have avoided some of the heartache and
misery that have wracked and ruined so many millions of lives in
the decades since then.
That's why I wrote "The Marketing of Evil." My intent is to expose
these people, and the hidden techniques they've been using for
decades to trip us up, to confuse us, and make us doubt the truth
we once knew. It's a nasty game, and the stakes are very high
but thank God, once we understand how it works, the game is over.
SOURCE: worldnetdaily.com/news/article.asp?ARTICLE_ID=47885
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