Our obligation to love, honor, and obey any being is in proportion to his loveliness, honorableness, and authority… But God is a being infinitely lovely, because He hath infinite excellence and beauty… So that sin against God, being a violation of infinite obligations, must be a crime infinitely heinous, and so deserving infinite punishment… The eternity of the punishment of ungodly men renders it infinite…and therefore renders [it] no more that proportionable to the heinousness of what they are guilty of.
Jonathan Edwards