Speaking is an art and a craft, not a science. The most effective speaker’s love language and enjoy telling a tale. They experiment with different ways of using words and sentences, different strategies for constructing messages and talks. Leaders who are good speakers learn to use their voice as an instrument rather than a piece of equipment. They learn how to use humor without becoming comedians; to arouse emotion without selling out to emotionalism; and to make an audience want more, not less, from the speaker.